Why everyone seems to be praising Mammooty all time or  importance of social media bubbles?

Two disclaimers. 1.  I haven't watched Bramayugam. 2. I am a Mohanlal fan..

Mammooty is a good student of movies,  a laboured actor, who cunningly got anchored in the safety of a Left liberal ecosystem in Kerala. And knows how to thrive in it the way old  Rajnikanth movies are made: Be the colossal guy out there for every season, your fans will take care of the rest!  Here fans become social media warriors.

(He is the chairman of Kairali channel owned by the CPI(M) ever since it was launched, for example. I can't imagine an actor who will be the chairman of a channel run by the BJP or Congress ever getting spared for their preference to a particular ideology. )

He is a decent actor. He is a director's delight. Shorn of much natural talent, he can be moulded in any form. Remember all his national awards happened when he acted in the movies of top notch film makers. That's submission to better powers. Amen.

Truth be told there is no dearth of decent actors in Southern movies. The moment he acts in a movie, a bubble of encomiums starts building up in the social media, and it attains the form of a well oiled propaganda machinery.  The process, so very well orchestrated, looks so organic by the foot soldiers who are trained to become rebels without any convincing cause. 

Then flows the myth making of Bahubali proportions around him.

Look at his experiments. Look at this, that and what not. Since he is the darling of those who control the social media narrative, none who has fear for life won't dare to put out a contrarian view. Those who try will get trolled and abused for saying what they think right.

Such is the power of Mammooty bubble built by social media warriors of a particular ecosystem.