By BestMediaInfo Bureau

The TV broadcast of the Indian Premier League unlocked an unrivalled scale for advertisers, clocking over 500 million viewers for the first time in 2023. Since then, cricket on television has broken all past viewership records, and reliable measurability coupled with the highest impact potential drove brands to the medium through the year.

Major cricketing events in 2023 witnessed a massive turnout of both large and growing brands as over 300 brands advertised on TV. Large brands like HUL, Airtel, Mahindra Auto, Emirates, Parle Products, Tata Neu, Britannia and growing brands like Happilo, Joy Cosmetics, SENCO Gold, Nippon Paints, Godavri (Eblu) leveraged TV associations on these megaevents.

Come IPL 2024, Star Sports has introduced a plethora of opportunities enabling advertiser participation across budgets and goals.

Maiden partnership opportunities for brands – Star Sports has introduced a wide array of customised and contextual partnership opportunities on the largest platform, that is IPL on TV. Exclusive associations targeting categories such as but not limited to Lifestyle, Luggage, Health, Snacking, Nutrition, Beauty, Airline, Grooming, Technology can be leveraged by brands to accentuate their proposition and deepen their association with viewers. Brands will be able to go beyond FCTs and leverage assets like live features, branded capsules and live bugs, which will allow brands to enhance brand recall and own the association among their category.

Read Full Story https://bestmediainfo.com/2024/02/star-sports-introduces-exciting-new-opportunities-for-brands-on-ipl-2024