By Khushi Keswani

Co-founded by Shreyansh Baid, Founder and CEO of Shreyansh Innovations, Fanindra Jain, Creative Lead of Shreyansh Innovations Digital, and Rishi Sen, previously SVP & Business Head, Digitas & Managing Partner, Jack in the Box Worldwide, DO isn't your typical agency.

Their secret sauce? A belief in the power of karma (as the agency name DO suggests) and a seamless marriage of storytelling with cutting-edge technology.

Baid described DO's origin story as a serendipitous meeting of minds. Each founder embarked on a similar journey, wanting to bridge the gap between traditional brand storytelling and the dynamic world of digital experiences.

Baid himself said, "The name 'DO' is quite close. It aligns with the philosophy of karma-you need to continuously keep doing and trying new things. Only by doing so persistently can you achieve something." This philosophy permeated their approach, emphasising continuous improvement and a long-term vision over a short-term chase for every client pound.

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