It's summertime, and NewJeans is back with a bang! On July 21, the K-Pop girl group unveiled their second mini-album, 'Get Up,' much to the excitement of their devoted fans.

The album features a fusion of genres, with one of the triple title tracks, ETA, blending the infectious beats of Baltimore club music with the rhythmic allure of favela funk. But it's not just the musical style that's catching everyone's attention; it's the brief yet impactful nature of the songs.

K-netizens have been buzzing about the mini-album, particularly the songs' relatively short lengths, clocking in at around two to two and a half minutes each. For some, this was a refreshing change of pace, especially in an era where attention spans seem to be growing shorter.

The trend of fast and simple content consumption has seeped into the music industry, leading to a rise in shorter songs that cater to the streaming generation.

Advocates of the brevity argue that the songs suit NewJeans perfectly. Their music doesn't rely on dramatic buildups; instead, it delivers an immediate connection with listeners, akin to a heartfelt conversation with a friend.

However, not everyone is sold on the idea of compact songs. For some, the brevity leaves them wanting more, almost like getting just a glimpse of the song's full potential. They yearn to hear the members showcase their talents in longer, more elaborate arrangements, allowing the songs to leave a more profound impact on stage.

As music continues to evolve, it will be fascinating to witness how artists strike the delicate balance between succinctness and substance while creating tunes that resonate deeply with their fans.