NewJeans, the rising K-Pop group that has taken the music world by storm since their debut, attributes their success to their unbreakable bond and shared experiences. The teen sensations, consisting of members Danielle, Haerin, Hanni, Hyein, and Minji, will soon mark their one-year anniversary as a group.

Despite their rapid rise to fame, the group remains humble and appreciative of their achievements. Breaking the Guinness World Record for the fastest K-Pop act to reach 1 billion streams on Spotify, they acknowledge that their accomplishments wouldn't have been possible without the support of their loyal fanbase and the dedicated team working behind the scenes.

NewJeans truly set themselves apart from any other K-pop group by embracing their unique image and sound. Their music videos have a lo-fi aesthetic, their fashion draws inspiration from schoolyard streetwear, and their music pays homage to R&B and garage sounds of the early 2000s.

The group's latest collaboration with Coke Studio showcases their versatility and creativity. They aim to leave a lasting impression through their work with a globally recognised brand like Coca-Cola.

Beyond their achievements and busy schedules, NewJeans remains grounded and emphasises the importance of their strong bond. Living together and sharing their lives, they have grown closer and have become like a family. Their off days are cherished as they spend time relaxing and enjoying activities with loved ones.

As they continue to gain global support, NewJeans is excited about meeting more fans and exploring new opportunities. With a strong sense of trust among the members, they are committed to maturing together, embracing the journey, and continuously growing both as individuals and as a team.