By Akansha Srivastava

With brands looking at doubling down on the news this general election despite the ongoing IPL season, many non-news advertisers are seeking news-only plans from their agencies, BestMediaInfo.com reported last week.

Several advertisers and their agencies told BestMediaInfo.com that advertisers with smaller budgets of up to Rs 10-15 crore are largely opting for news over IPL, thus hinting at a shift of considerable budget.

Here are the top 10 arguments by marketers for and against when it comes to considering general elections over IPL.

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