A nudge is an aspect of the choice architecture in behavioral economics that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives.

While nudge is a great tool to change the behaviour of consumers. It is even more critical to constructing it efficiently to maximise its benefits. Brands now call it “Nudge Marketing.” Compelling consumer to desired in a certain manner by “nudging” them with a market message that straddles the sensitive adjust of not being too delicate and inconspicuous nor being too blundering and strong.
A brand that can nudge well can win the race. Not just regarding communicating well but being involved with consumers in their decision-making process. Such brands enjoy the high level of loyalty and trust of the consumers.

Example: Apple is an excellent example in the context of nudging. The extremely high success of the iPhone and iPad is far dependent on the fact that they are highly user-friendly that both simplify and enhance the consumer experience. Apple doesn’t rely on the fewer choices but also ensures that the offering should desirably delight the consumer. Thus, consumers place higher trust in their offering and perceive it as a highly aspirational choice.