By Archana Raj

As temperatures soar, LG Electronics India has allocated over Rs 23 crore for above-the-line (ATL) marketing activities for its AC range this summer.

In Q1 FY2024, LG achieved record- breaking sales following the launch of its new flagship feature range, which includes the Energy Manager and ArtCool Air Conditioners.

To raise awareness about the new range of ACs, the brand has launched the campaign 'You Decide Your Bill,' which aims to address the top purchase barrier: running costs.

Read Full Story https://bestmediainfo.com/mediainfo/mediainfo-marketing/lg-electronics-allocates-rs-23-crore-for-atl-marketing-for-its-ac-range-this-summer-4487452