By BestMediaInfo Bureau

In the summer months, the travel and tourism sector sees a notable surge in advertising efforts. This year, summer holds even greater significance for brands to promote themselves, as they can leverage the extensive reach of the IPL.

EaseMyTrip, Cleartrip, MakeMyTrip, Agoda, and SOTC have unleashed their marketing arsenal to target consumers. Celebrity endorsements and engaging elements continue to be the cornerstone of their advertising campaigns, as per tradition.

Having said that, MakeMyTrip is playing on the much-expounded benefits of 'star power' albeit with a twist, where the stars signed for the campaign never really show their face.

The campaign comprises four films starring Bollywood's Bhidu - Jackie Shroff, the God of Dance - Prabhu Deva, and the 'Breathless' Grammy-winning singer-composer Shankar Mahadevan. Each of these personalities are so distinct in their style, voice and attitude that anyone familiar with their work will recognise them even without seeing their

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