Kia India has rolled out a new campaign 'Tech is now Badass' for the New Seltos powered with Kia Connect. This campaign spotlights Seltos' technological prowess, its performance and on-road presence.

Starring Bollywood actor Bobby Deol embodying the 'Badass' persona, the campaign epitomises the Seltos, appealing to customers who are looking for tech-driven mobility experiences.

Packed with connected technology, formidable performance, and premium features, this collaboration makes Seltos stand out as a choice for those who dare to be different.

'Kia India's collaboration with Bobby Deol marks a bold new chapter in the carmaker's journey, promising consumers an unmatched experience that blends performance with style and technology,' the car maker said in a media release.

The teaser begins with Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch, emphasising its advanced technology and seamless connectivity.

In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an installed annual production capacity of 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, "Movement that Inspires" aimed at offering customers meaningful experiences backed by innovative products and services.