By BestMediaInfo Bureau

In a world where brand partnerships with athletes and sports personalities have become the norm, one might wonder: are there still untapped opportunities waiting to be discovered?

Harshil Karia, MD and Founder, Schbang, believes that as companies strive to align themselves with the world of sports, a deeper exploration reveals potential avenues yet to be fully explored. It's not just about endorsements and sponsorships, it's about building integrated partnerships that resonate deeply with audiences.

What lies beyond the obvious and what hidden gems in the realm of athletics are waiting to be unearthed?

On being asked about his performance at the Winter World Master Games 2024 and its influence on the perception and acceptance of winter sports like ice skating in India, especially in the context of sports marketing where cricket traditionally dominates, Vishwaraj Jadeja, India's fastest long-distance Ice Skater, said, "It's mostly a story about a journey, with achievements being a natural outcome of it. The journey began around 2020, four years ago, when I won four medals at an event. Since then, I have realised there's potential here for growth. To enhance it, I sought support from brands, companies and individuals, and I have come this far without any major backing."

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