Italian luxury fashion powerhouse Versace has once again proven its keen eye for capturing the pulse of global culture by naming Korean K-Pop sensation Hyunjin of Stray Kids as its latest brand ambassador.

Hyunjin, a multi-talented artist, is revered for his exceptional skills as a dancer, rapper, and vocalist within the South Korean boy group. Beyond his electrifying stage presence, he has also captivated audiences with his passion for drawing and painting, showcasing a level of artistic versatility rarely seen in the entertainment world. This unique blend of talent and creativity has undoubtedly caught the attention of Donatella Versace herself.

The decision to make Hyunjin the face of Versace comes just ahead of Stray Kids' headline performance at the prestigious Lollapalooza festival in Paris. It's a testament to the growing global recognition of K-Pop and its impact on shaping contemporary culture.

Donatella Versace, the brand's chief creative officer, expressed her excitement about the collaboration, emphasising how Hyunjin's fresh energy and boundless creativity perfectly embody the Versace spirit. She sees him as a true Versace man, confidently embracing freedom of expression, and an inspiration to the world.

Equally thrilled about the opportunity, Hyunjin humbly acknowledged the honour of being chosen as the global ambassador for Versace. He expressed his eagerness to contribute to the brand's remarkable heritage and to collaborate with Donatella herself, recognising the artistic synergy that will undoubtedly ignite between them.

As the anticipation builds, fans can look forward to witnessing Hyunjin's inaugural campaign for Versace as the face of the Holiday 2023 image and video campaign, set to launch in November. The world can only imagine the visual spectacle and creative explosion that will arise from this momentous collaboration.