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In 2024, the creator economy is booming, expected to grow to half a trillion dollars from $250 billion.
However, it's getting tougher for creators to build real businesses due to increased competition.
Brands are becoming more selective about who they work with, focusing on metrics like community engagement.
This shift may benefit micro influencers with smaller but dedicated audiences. Additionally, platforms like TikTok, Instagram, and YouTube are introducing in-app tipping features, allowing fans to support creators directly.
Authenticity is becoming more important, with a trend toward unedited content.
However, the rise of fake influencers, like Lil Miquela, is a growing concern in the industry.
[Image Credit: Internet]