Don't shake your head in disbelief or distaste. It's real and its here, well, for the Chinese now. 

Starbucks debuts the 'Abundant Year Savory Latte' in China, combining braised pork and espresso to celebrate the Lunar New Year.

The unconventional flavor profile and premium pricing have ignited discussions on social media, reflecting the complex market dynamics and cultural significance of this bold culinary experiment.

What goes into its making?

Its a daring fusion of Dongpo Braised Pork Flavor Sauce with classic espresso and steamed milk, specifically designed to celebrate the Lunar New Year. Priced at 68 yuan ($9.45), this innovative concoction garnished with pork sauce and a sliver of pork breast meat has sparked a flurry of discussions across social media platforms, with netizens divided between curiosity and skepticism over its unconventional flavor profile and premium pricing.

What's the market dynamics?

China's status as the world's largest branded coffee shop market, surpassing even the United States, provides an intriguing context for Starbucks' latest offering. In 2023, Starbucks expanded its footprint to 785 outlets across China, despite facing stiff competition from local favorite, Luckin Coffee. The introduction of the 'Abundant Year Savory Latte', alongside other holiday-themed beverages like the jujube macchiato and almond tofu macchiato, represents Starbucks' strategic efforts to maintain its prominence in this highly competitive market. The drink's mixed reception on social media highlights the challenges and opportunities that come with innovating in a market deeply rooted in tradition yet increasingly open to global influences.

Smells like coffee or meat?