Starbucks, the global coffee brand, has taken an exciting step into the world of K-pop by joining forces with BLACKPINK, the sensational girl group with a massive international following of devoted fans known as "Blinks."

In a major announcement, BLACKPINK revealed a thrilling collaboration with the coffee giant, featuring a unique beverage and a line of exclusive merchandise.

The highlight of the partnership is the 'BLACKPINK Strawberry Choco Cream Frappuccino', a delightful concoction blending the signature black and pink colours of the group.

The drink consists of a delectable blend of strawberry syrup and dark chocolate sauce, combined with oat milk and chocolate curls. Topped with pink whipped cream and a heart-shaped chocolate piece, the drink promises to be a treat for both the taste buds and the eyes!

Scheduled to debut at select Starbucks outlets in nine Asian markets, including Hong Kong, Indonesia, South Korea, and the Philippines, the BLACKPINK-themed lineup will also feature an array of trendy drinkware and accessories like tumblers and keychains.

This collaboration marks the first time that Starbucks and BLACKPINK have worked together on a regional scale, introducing both a new menu item and a merchandising collection.

Starbucks is no stranger to leveraging the global K-pop phenomenon to boost its brand visibility. In the past, they collaborated with BTS, the beloved South Korean boy band, and launched merchandise in Thailand.

As Western companies increasingly seek to tap into the surging popularity of Korean entertainment and culture, partnerships with powerhouse groups like BLACKPINK and BTS are becoming highly sought-after.