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By Akansha Srivastava
Star Sports made history by airing political advertisements during IPL, featuring a Congress ad for the upcoming Lok Sabha elections. However, it quickly had to cease the ad from airing, as it violated the contract between them and BCCI.
https://www.instagram.com/reel/C5PujhARCRa/?igsh=MTd4aHM3MDl4aXU0NQ==
Congress aimed to make a splash with ads during IPL, especially since the broadcast rights holder claimed record- breaking TV viewership on the opening day of the T20 league.
For Star Sports, it represents a missed opportunity to earn incremental revenues.
Read Full Story https://bestmediainfo.com/mediainfo/television/star-sports-takes-congress-ad-off-air-during-ipl-as-it-flouts-bcci-contract-4445467
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