RIIZE Retains Top Spot in Korean Rookie Idol Group Brand Reputation Rankings"

The Korean Business Research Institute has disclosed the latest brand reputation rankings for rookie idol groups this month, shedding light on the industry's emerging talents.

RIIZE continues to dominate the charts, securing the top position with an impressive brand reputation index of 3,738,774. This marks a notable 21.31 percent surge in their score compared to February. Noteworthy phrases associated with RIIZE include "Love 119," "Get A Guitar," and "Wonbin," reflecting their strong presence in the public eye. Additionally, keywords like "familiar," "flourish," and "receive love" highlight the group's positive reception among fans. Analysis of their positivity-negativity ratio reveals an impressive 82.04 percent in favor of positive reactions.

Meanwhile, TWS ascended to second place this February, boasting a brand reputation index of 3,117,868. Their remarkable 93.20 percent surge in score since last month underscores their growing popularity and influence in the industry.

LE SSERAFIM claimed the third spot in the rankings, with a commendable brand reputation index of 2,680,460, while NewJeans secured fourth place with a score of 1,897,611.

Closing the top five, H1-KEY maintained its fifth-place position, exhibiting a brand reputation index of 1,052,511.

The rankings were determined through an extensive analysis of consumer participation, media coverage, interaction, and community awareness indexes from February 1 to March 1. Only idol groups debuting in 2022 or later were considered for evaluation.

These rankings not only serve as a testament to the growing influence of rookie idol groups but also provide insights into their evolving brand presence and public perception.