By BestMediaInfo Bureau

Puma, the sportswear brand, has dismissed rumours indicating the end of their association with Virat Kohli following media reports on February 7.

Commenting on the floating news around Puma ambassador Kohli, Karthik Balagopalan, Managing Director of Puma India, said, “Puma’s relationship with Virat Kohli is long-standing and continues.”

The reports suggested that Kohli would be ending his nearly 7-year partnership with Puma, during which he served as their ambassador and even launched the lifestyle range 'One8.'

The reports also indicated that Kohli is poised to embark on a new venture as the ambassador of Agilitas Sports, a company established by former Puma India Managing Director Abhishek Ganguly in May 2023.

Kohli's transition to Agilitas encompasses not only endorsement but also included a stake in the company, as per the report released on Wednesday.

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