By BestMediaInfo Bureau

As the country gears up for the world's biggest electoral exercise, messaging platforms like WhatsApp and social media influencers have emerged as the go to mediums for political parties to influence voter psychology, ad gurus and political analysts say in a NewsDrum.in story.

In the run-up to the 2024 Lok Sabha elections, political parties are extensively using social media to propagate their achievements and seek support from voters.

How voters? are parties wooing

The BJP is trying to engage with the voters by sending them a personalised 'Letter from the Prime Minister' on WhatsApp which has over 500 million active users monthly in India highlighting the achievements of the Narendra Modi government and seeking feedback from voters.

To read the full story https://bestmediainfo.com/mediainfo/mediainfo-digital/political-parties-opt-for-whatsapp-social-media-influencers-as-go-to-mediums-for-ls-polls-2024-4362047