There was a time when only select few apps controlled the OTT market like Netflix, Prime Video and Hotstar. Now the competition has grown way more intense in the past few years owing to increase in the number of OTT platforms (Sony LIV, Voot, Apple TV, Zee5 to name a few). The significance of more and more number of such platforms is that users need to pay everyone to watch contents online. Exclusivity has further increased this situation. Will this lead to a paradigm shift in the market or the market will continue to grow like this? Share your thoughts!