By Akansha Srivastava

With a couple of weeks left for the first vote to be cast on April 19, top news channels claimed that their inventories are almost filled except those they want to sell at a high premium such as polling days, exit polls, counting day and government formation.

The 2024 Lok Sabha elections are being held in seven phases spread over 48 days offering a nearly two-month-long window for advertisers who do not wish to splash money on the ongoing season of IPL.

BestMediaInfo.com had last week reported that many non-news advertisers are seeking news-only plans from their agencies.

It is for this reason that we are experiencing an influx of bookings from advertisers across categories, a chief revenue officer at one of the top news channels told BestMediaInfo.com.

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