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Regardless of their gender, Korean men normally wear makeup just as much as Korean women do. It’s no secret that the cosmetics and skincare industry in Korea has quickly paved its way into the world stage. But their products were never made for women alone because in Korea, everyone wants to look their best.
Koreans often reach for BB or CC creams and pinkish lip colour to keep themselves presentable outside. There isn’t any discrimination against men wearing makeup in South Korea at all, which is quite liberating.