By Akansha Srivastava

From scheduling to shifting to other countries, IPL has faced issues due to the General elections every five years. But this year's General elections have thrown a revenue challenge for the tournament with significant inventories both on TV and digital - going unsold.

As it turns out, IPL's loss is the news genre's gain.

Starting April 19, voting in the 2024 Lok Sabha polls will take place in seven phases spread over 1.5 months.

A chief marketing officer at a large FMCG brand told BestMediaInfo.com that the kind of audience, Male 15+, is similar on both news and IPL.

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