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By BestMediaInfo Bureau
Reports confirmed that Meta Platforms brought in almost 30% of its revenue from Instagram in the first half of 2022, according to court filings that reveal for the first time how much money the popular photo and video service has generated.
According to documents released in the Federal Trade Commission's antitrust suit to break up the company, Instagram produced 26% of Meta's total sales. Instagram revenue jumped to $32.4 billion in 2021, or 27% of Meta's business. The app contributed $16.5 billion in the first six months of 2022.
The numbers confirm that Instagram is growing at a faster pace than other parts of Meta's social networking universe. They also show the financial success of Chief Executive Officer Mark Zuckerberg's purchase of the app for just $715 million in 2012.
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https://bestmediainfo.com/mediainfo/mediainfo-digital/instagram-takes-30-of-the-meta-revenue-pie-of-early-2022-reports-reveal-4474359