By BestMediaInfo Bureau

In the run-up to the upcoming Lok Sabha elections, India Today Group recently rolled out on- ground activation "Suniye Netaji".

At the 2024 edition of India Today Conclave, India Today Group Vice- Chairperson and Executive Editor-in- Chief Kalli Purie displayed the group's prowess in executing activation at a large scale.

Talking about the activation in the presence of Prime Minister Narendra Modi, Purie said, "My team is also thinking of innovative ideas like your team, Prime Minister."

"We launched a new initiative, Suniye Netaji, in 100 plus towns, where citizens engaged with their favourite politicians by talking to their life-size cutouts on camera," she said.

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