By Shreya Negi

For somebody who was initially drawn to the ‘storytelling magic’ of advertising which apparently seemed a ‘completely new world- an unexpected adventure’, it was in the media side of the ad universe that Ankit Nalotia, Founder, Mo Mantra, discovered the ‘real power of narrative’.

“It's not just about creating a story; it's about strategically placing it where it resonates the loudest. Call it fate or call it a happy accident, but media strategy chose me, and I haven't looked back since,” he emphasised.

It was owing to his encounter with this ‘happy accident’ that Nalotia won the High Chair trophy in the Real Estate category of BestMediaInfo’s Rising Star Awards 2023 for an ad campaign titled ‘Perfect Match’.

Giving a glimpse into his school and college days, Nalotia mentioned that when he looks back to his scholastic days, he finds them to be the ‘training grounds’ or ‘rehearsals’ for the grand performance of his life.

But besides the regular stuff that students would do, he always found painting to be a calming activity as it gave him the opportunity to retreat into a world of limitless imagination.

“It was after getting exposed to the world of advertising I knew that I was just preparing to be right where I am today,” he opined.

But, the post-university maze, which may seem daunting to many, to him seemed similar to a rollercoaster for he believes that it is the storm that teaches one strength, resilience and patience.

In his spectacle, his superpowers include strategic thinking, creative approach to a problem with a dash of 'never settle' attitude, it's his daily commitment to outdo the yesterday that comes across as passion to him.

During the course of his interaction, Nalotia also mentioned that since he had always found himself drawn towards taking risks because it was the road less travelled, he just knew that there was something at the end of the struggle that would make all the struggle worthwhile and propel him towards success

Read the full story https://bestmediainfo.com/2024/01/in-the-media-side-of-adworld-i-discovered-the-real-power-of-narrative-mo-mantra-s-ankit-nalotia