By Sakshi Sharma

The rise of internet culture has ushered in a new era of humour dominated by memes and viral content. Crafting content that resonates with the meme-savvy generation while remaining authentic to the brand's identity is a formidable task. While humour can be an effective way to connect with consumers, there is a risk of diluting the brand's image or sending conflicting messages. Therefore, many opt for safer alternatives.

However, breaking away from the norm, Sony Liv recently embraced the challenge and launched a humorous ad film titled 'Corporate Bidaai,' aimed at promoting the launch of the upcoming season of Shark Tank.

Aman Srivastava, Head of Marketing at Sony Liv, pointed out that humour worked well for them as the film is already making rounds on social media for its sharp and cutting sarcasm.

Srivastava highlighted that the decision to include the humour element in the campaign was influenced by the fact that GenZ appreciates and understands it well and their primary goal was to simply bring smiles and have fun.

He said, "We had great fun while ideating this campaign. Humour has always been the better off for us to create Shark Tank communication and also we believe that GenZ appreciates humour.”

“Moreover, the kind of entrepreneurs and pitchers that we see who have come in the last two seasons and even in the upcoming season, get the insight with which we present information as well. The aim was to give the idea to the GenZ that there is no right time to actually start on your own idea,” he added.

Written by Devaiah Bopanna, Tanmay Bhat, Puneet Chadha and Deep Joshi, and conceptualised by Moon Shot, the ad film sheds light on the challenges encountered by a young employee. Having weathered mistreatment from his bosses, he departs amid a backdrop of sarcastic remarks and clever comebacks, marking the culmination of his tenure at the office.

Read the full story https://bestmediainfo.com/2024/01/humour-takes-centre-stage-in-shark-tank-s-corporate-bidaai-ad