By BestMediaInfo Bureau

As TAM India plans to return as a television rating agency, India is set to become a dual-currency market once again after about one and a half decades.

TAM's TV ratings business ceased to exist in February 2016 after the Indian media and entertainment sector set up a joint industry body to launch a new currency under BARC India. However, the firm continued its other operations including the weekly AdEx India report.

TAM has been in talks with the Ministry of Information and Broadcasting for over a year before formally applying for a license under the "Policy Guidelines for Television Rating Agencies in India 2015".

Under the guidelines, any rating agency applying for a license will require a minimum panel size of 20,000.

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