By Akansha Srivastava

With many non-news advertisers seeking news-only plans during the upcoming general elections amid the ongoing IPL season, the news genre must take it as an opportunity to resurrect its broken business in the long run, feel India's top advertisers.

BestMediaInfo.com on Friday reported that many large multinationals across business categories, who were either absent or had a strategic presence on the news genre, are seeking news-only plans from their agencies.

Explaining the rationale behind returning to the news genre, a media agency head told BestMediaInfo.com that their clients see this two-month-long window of high news viewership as a perfect fit in contrast to the ongoing IPL.

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