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By Bhakti Kothari
Ms. Arunmozhi, the Chief Development Officer (CDO) of Gonda, Uttar Pradesh, has spearheaded a groundbreaking initiative known as Brand ARGA, aimed at revolutionizing the marketing prospects of local self-help groups and farmer producer organizations (FPOs) in the district. The project addresses a crucial issue faced by these groups – the lack of proper branding and packaging for their diverse range of products, including pickles, jams, flour, namkeen, gram flour, noodles, and more.
The genesis of Brand ARGA emerged from the realization that despite producing high-quality goods, these self-help groups struggled to make a mark in local markets due to inadequate packaging and branding.
Read Full Story https://indianmasterminds.com/features/video-interview/empowering-rural-entrepreneurs-the-story-of-brand-arga-in-gonda/