By IndianMasterminds Bureau

As the country prepares for the 2024 Lok Sabha Elections, the Election Commission of India (ECI) has embarked on an innovative journey to engage citizens on social media platforms through unique campaigns such as ‘Turning 18’ and ‘You are the One’, employing a tailored messaging strategy within the overarching theme of ‘Chunav Ka Parv, Desh Ka Garv’. ECI currently has a social media presence on key platforms such as Facebook, Instagram, X, and YouTube, with new additions like Public App, WhatsApp Channel, and LinkedIn.

‘‘TURNING 18 CAMPAIGN”

The Commission has on various occasions identified urban apathy and youth apathy as causes for concern in its quest to improve voter turnout. ECI campaign ‘Turning 18,’ in the run-up to the 18th Lok Sabha Elections, specifically targets young and first-time voters. The primary objective is to galvanize youngsters to participate in the upcoming elections and address the critical issues of urban and youth apathy noticed in previous elections.