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By BestMediaInfo Bureau
On Day-2 of the e-auction for Prasar Bharati’s free-to-air DTH platform DD Freedish, Sri Adhikari Brothers’ Dhamaal and Sun Network’s Sun Hindi were the new entrants among a total of 13 slots sold so far.
While there were only two slots sold on Monday in the A+ bouquet, 11 channels picked up slots on Tuesday in the A+, A and B bouquets.
The successful bidders of the A+ bouquet are – Manoranjan TV (Rs 21.15 crore), Manoranjan Grand (Rs 21.25 crore), Dhamaal (Rs 20.85 crore), Dangal (Rs 20.80 crore), Sun Hindi (Rs 21 crore) and The Q (Rs 19.05 crore).
The reserve price for General Entertainment Channels (GEC) in Hindi/ Urdu language in Bucket A+ is Rs 15 crore.
In Bucket A, reserved for movie channels, Colors Cineplex Superhits (Rs 18.3 crore), Zee Anmol Cinema (Rs 18 crore), Star Utsav Movies (Rs 17.8 crore), Colors Cineplex Bollywood (Rs 17.75 crore), Star Gold Thrills (Rs 17.8 crore) and Sony Wah (Rs 17.5 crore) secured a slot each.
The base price for Bucket A, which consists of movie channels in Hindi/Urdu language was set at Rs 12 crore.
Chumbak TV was the only winner in Bucket B, reserved for music, sports, all channels of the Bhojpuri language and all other remaining genres of Hindi/Urdu.
The channel got a slot for Rs 16.75 crore over the base price of Rs 10 crore.
Read Full Story https://bestmediainfo.com/2024/02/dd-freedish-eauctions-day-2-dhamaal-and-sun-hindi-new-entrants