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By Akansha Srivastava
Discovering long-forgotten money in pockets mirrors the thrill of finding the five golden tickets among countless billion chocolate bars in Willy Wonka's Chocolate Factory.
With the tantalizing whisper, "You have got to buy the Wonka bars to find them," the public eagerly pursues these tickets, dreaming of winning a factory tour.
In the era of cashless transactions, the thrill of finding forgotten money has become rare. To revive this excitement, Talented created the "Bank of Small Wins" campaign for Britannia Good Day.
This guerrilla activation involved printing custom currency (worth Rs 15 lakhs) inspired by Good Day packaging designs. These bills, ranging from Rs 10 to Rs 2000, were tucked into pockets of Myntra apparel, ready for delivery to consumers.