By Akansha Srivastava

Recently, an anonymous email landed in the inbox of BestMediaInfo.com. Using Yatra.com's full-page ad in TOI as an example, the email highlighted the perils of generative AI in the marketing industry.

In the creative used for the ad, the AI- generated model's face had a striking resemblance to a real model whose image is available on the stock photography website, Images Bazaar.

According to Images Bazaar, the image in question was not sold to Yatra.com.

The brand asserted that they sourced the image legally from Adobe.

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