By Akansha Srivastava

In a rapidly evolving digital landscape, where attention spans are fleeting and consumers are inundated with content, some argue that the traditional storytelling-driven advertising model is losing its efficacy.

But revitalising the art of storytelling in advertising is Madhya Pradesh Tourism's latest 2-minute, 22-second-long ad film, ‘The Tale…Jo aaya so wapas aaya, ye MP ki maaya’, created by Ogilvy India.

From ‘Bioscope ad’ to  ‘Sau Rang’, ‘MP Ajab Hai, Sabse Gajab hai, ‘MP mein dil hua bacha sa’, Ogilvy for over 17 years has consistently raised the bar of storytelling in Madhya Pradesh Tourism ads.

The video highlights that it will take several lives to visit all the tourist spots in Madhya Pradesh. The narration is gracefully depicted in the form of ‘Katha’ (a tale) through the rhythmic melodies of a folk song using MP’s very famous Gond painting.

Produced by Corcoise Film, the ad film is directed by Prasoon Pandey. Singer Kalpana Patwari has lent her voice to the song composed by Gulraj and theatre artist Nutan Mathur has acted in it.

Reqd the full story https://bestmediainfo.com/2024/01/behind-the-scenes-ogilvy-revitalises-longform-storytelling-in-mp-tourism-s-the-tale-ad