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By Archana Raj
Following last year's launch of the Edge 40 family, Motorola has debuted the first product from the Edge 50 family, the Edge50 Pro.
Highlighting the significance of the launch, Shivram Ranjan, Head of Marketing for APAC at Motorola, suggested a considerable investment in marketing aimed at capturing the attention of premium audiences.
He said, "Our campaign will run across various platforms, from out-of-home properties in airports to premium cinemas nationwide, along with TV, digital, and print."
When Ranjan spoke to BestMediaInfo regarding the brand's premium play, he discussed his plans to target brand investment towards consumers seeking lifestyle and quality enhancements.
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