ZARA vs H&M : Which clothing brand is better?

With the evolving fashion trends, the Indian fashion market has also shown a huge increase in sales. When it comes to loyalty, most of the Indians buy Zara or H&M for their fashion needs, but the question of the hour is which one is better.

Well according to my preferences, I believe Zara is better than H&M because it is known for rapid changes to the fashion trends, unique designs and choice. Zara does not spend too much in advertising as it already has a well established reputation, instead it incurs on opening new branches and retail stores so that to increase it's reach in every country.