Yami Gautam's 'Article 370' Emerges as Bollywood's Second Hit of 2024: Over 100% Returns at Box Office

In a welcome turn for Bollywood, Yami Gautam's "Article 370" has soared to success at the Indian box office, marking the industry's second hit of the year following Ajay Devgn and R Madhavan's "Shaitaan." Directed by Aditya Suhas Jambhale, this political thriller exceeded expectations with its intriguing subject matter and compelling performance.

Released on February 23rd, the film's theatrical run of 35 days or five weeks has yielded an impressive total of 81.02 crores net at the Indian box office. Despite initial projections, the film surpassed the 50 crores mark, demonstrating its strong appeal to audiences.

What sets "Article 370" apart is not just its box office success, but also its controlled budget. Made at a cost of 40 crores, the film has achieved a remarkable return on investment (ROI) of 102.55%, with returns totaling 41.02 crores. This financial success solidifies its status as a hit in Bollywood's 2024 lineup.

With this achievement, "Article 370" joins the ranks of Bollywood's successful ventures this year, standing alongside "Shaitaan" as a testament to the industry's resilience and creative prowess. As audiences await further box office updates, the film's success serves as a beacon of hope for the industry's future endeavors.