By Ayodhya Prasad Singh

Kandhamal Haldi is the famous brand of turmeric that has made this tribal dominated district in Odisha a household name in the state and beyond. This local haldi has even earned the Geographical Indication (GI) tag. With the successful branding of their turmeric, the people of the Kandhamal district are now setting their eyes on yet another branding and tagging – that of ‘Kandhamal Strawberry’.

Their strawberries are now much sought after in the state and people are lauding their quality and taste. Started as a trial project in December 2022, strawberry farming is now becoming hugely successful among the farmers of the district. More than 250 tribal Self Help Groups (SHGs) are doing strawberry farming and earning good profits.

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