Variety Star Brand Reputation Rankings Unveiled

The latest brand reputation rankings for variety stars have been revealed by the Korean Business Research Institute!

This month's rankings were determined by analyzing consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 4 to May 4.

Jun Hyun Moo clinched the top spot this month with a brand reputation index of 2,167,968, showcasing a notable 59.62 percent increase since April. Noteworthy phrases in his keyword analysis included "Home Alone" and "diet," while related terms like "long-running" and "lose weight" dominated. Jun Hyun Moo also received an 84.40 percent positive reaction in his positivity-negativity analysis.

Yoo Jae Suk secured second place for the month with a brand reputation index of 2,032,402 in May.

Shin Dong Yup ascended to third place with a brand reputation index of 1,679,238, demonstrating a 28.79 percent increase from last month.

Jang Do Yeon claimed fourth position with a brand reputation index of 1,360,968, while Park Na Rae concluded the top five for May with a score of 1,159,972.