Integrity Score 1300
No Records Found
No Records Found
No Records Found
Variety Show Brand Reputation Rankings Unveiled
The Korean Business Research Institute has disclosed the latest brand reputation rankings for variety shows this month!
Rankings were determined through an analysis of consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, utilizing big data collected from April 5 to March 5.
"Home Alone" ("I Live Alone") retained its top spot on the list this month with a brand reputation index of 7,049,637, showing a 47.50 percent surge in its score since April. Key phrases in the show's keyword analysis included "Jun Hyun Moo," "viewership ratings," and "body profile," while its highest-ranking related terms featured "succeed," "reveal," and "challenge." The program's positivity-negativity analysis also revealed an 89.80 percent positive reaction score.
"Running Man" preserved its second-place position with a brand reputation index of 4,393,677, indicating a 5.98 percent increase in its score since April.
In the meantime, "Korea-Japan King of Singers" secured third place with a brand reputation index of 3,511,660.
"My Little Old Boy" clinched the fourth spot with a brand reputation index of 2,860,726, while "Radio Star" trailed closely behind in fifth place with a score of 2,669,931.