Social media has transformed the way celebrities interact with their fans and manage their public image. Platforms like Instagram, Twitter, and TikTok have given celebrities direct access to their audience, allowing them to share personal moments, promote projects, and even engage in activism.

One of the most significant impacts of social media on celebrity culture is the concept of "influencers." These are individuals who have amassed a large following on social media and can influence the purchasing decisions of their audience. Brands often collaborate with influencers to promote products, effectively bypassing traditional advertising channels.

Social media has also democratized fame, allowing ordinary people to gain celebrity status through viral videos or posts. This has led to a shift in the traditional definition of celebrity, with influencers often rivaling or even surpassing the fame of traditional celebrities.

However, the rise of social media has also brought challenges for celebrities, including privacy concerns, online harassment, and the pressure to maintain a perfect image. Despite these challenges, social media continues to be a powerful tool for celebrities to connect with their fans and shape their public image.