By BestMediaInfo Bureau

The Content Lab announced a restructuring initiative that aims to bring different solutions under focussed silos; Stir (Digital and Creative Agency), Carbon (Production backbone for TVCS/DVCs) and H2O (essential, scalable and snackable content creation - think Reels, Shorts and YouTube always on).

As part of this restructuring, the three verticals, Stir, Carbon and H2O will operate under a unified umbrella, The Content Lab.

Vaibhav Mehta, Founder and CEO, said, "At The Content Lab, we recognize the evolving nature of the digital landscape and this restructuring will allow for a more efficient content first approach for brands. This restructuring initiative will create greater focus for each vertical, stronger collaboration between teams and sharper results for brands."

Supriya Sehgal, Co-founder and COO, said, "With our integrated approach, clients can expect a seamless experience from concept to execution, enabling them to achieve their marketing objectives with maximum impact."

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