Sony renews exclusive media rights deal with UEFA for 3 years

Sony Pictures Networks India (SPNI) has renewed its exclusive media rights deal with the Union of European Football Associations (UEFA) for another three seasons until 2026-2027. 

As part of the agreement, the broadcaster will be airing over 1,600 football matches, spanning the UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Super Cup, and UEFA Youth League, across its channels for three seasons.

Sony and UEFA did not disclose the financial details of the agreement. However, they said that the idea is to bolster the popularity of football, the third most watched sport in India, after cricket and kabaddi.

Following the renewal, Sony Sports Network now holds rights to most of the popular football events, excluding the English Premier League (EPL) and FIFA tournaments. Media rights for the 2026 FIFA World Cup is yet to be sold.