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Studies show that visual recall of images sinks to about 50% after only three months. Yet, humans can recall smells with 65% accuracy after an entire year.
A good read to understand about scent marketing
For more information ℹ️ read below article :
https://www.shopify.ca/retail/the-science-of-smell-how-retailers-can-use-scent-marketing-to-make-more-sales
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