Right now I am reading Start with why by Simon Sinek. It's a wonderful book as Simon Sinek never let you get bored with his amazing art of storytelling and you get the gist of what real marketing looks like by reading just a single book. But one feature that distinguishes this masterpiece from rest of the marketing stuff out there I that it not only teaches you what great organizations do different, it also inspires you to build something great, recipe for which is given in the book in most sophisticated manner possible 💕