As the grand inauguration of the Ram Temple in Ayodhya approaches on January 22, the ruling Bharatiya Janata Party (BJP) and the Rashtriya Swayamsevak Sangh (RSS) aim to position it not just as a religious landmark but as a beacon of "cultural nationalism." Leaders hint at a governance model influenced by "soft Hindutva," emphasizing Lord Ram's ideals and envisioning a "Ram Rajya" akin to Mahatma Gandhi's vision of a just and welfarist state.

The BJP plans to weave the temple into its electoral narrative, portraying it as a symbol of "cultural pride" and "political will." While facing opposition criticism of politicization, the party underscores infrastructure development and economic contributions tied to the temple.

Despite skepticism about excessive politicization, the BJP remains confident in the temple's impact, expecting broad support across castes. The upcoming unveiling echoes the party's historical electoral gains linked to the Ramjanmabhoomi campaign, reinforcing its commitment to a longstanding promise.