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The OG
Parle-G, a household brand since 1938, achieved a unique milestone of selling the maximum number of biscuits during the lockdown.
Parle saw its overall market share increasing by nearly 5% in May and 80-90% of this growth came from Parle-G sales.
This happened because this cheap cookie packet came handy for migrant labourers walking to their native places and was used tremendously for distribution food relief packages, being a good source of Glucose. Even people stocked it in large quantities in their rations due to fear of lockdown.
Source - The Economic Times