A New York City restaurant, Mocha Burger Lux, is planning to offer a 24-carat gold-plated burger priced at $175. The burger will feature a 12-ounce short-rib patty wrapped in gold leaves, topped with black Australian truffle, onions, chips, house-made sauce, and pickles. The dish will be presented in a hand-carved wood treasure chest and opened at the table, creating a theatrical experience with smoke. Owner Naftali Abenaim emphasizes that customers are paying for the overall experience rather than just the meat. The restaurant aims to attract a diverse crowd and become a destination for lunch and happy hour, offering a unique kosher dining experience.