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North Korea may have fired its greatest intercontinental ballistic missile, alerting the rest of the world.
However, the manner the news was relayed on state-run television, on the other hand, has created great consternation. It can be said that they style was very “Hollywood”.
BBC reported that instead of triumphant - but staid - tones, North Koreans were exposed to something they weren't meant to get: a Hollywood-style film. Kim Jong-un wore a leather jacket and dark spectacles, and there were video effects and dramatic music.
Typically, North Korean Central Television transmits a steady diet of Kim family propaganda, as well as military band concerts and feature films glorifying patriotism and labour feats. Any deviation from this stands out like a sore thumb.
That's why the coverage of Hwasong-17's launch was so unique. It appeared as a news bulletin on paper, but the style was anything but.
Viewers were treated to 15 minutes of video effects, manufactured drama, and the appearance of Kim Jong-un removing his dark glasses and looking straight into the camera, as if to say, "Let's do this."
The triumphant tones of veteran presenter Ri Chun-hee, known in the West as North Korea's "Pink Lady," were interwoven with the powerful music and repeated pictures of the missile launch.
It was quickly compared to Top Gun, Thunderbirds, and Bollywood films on social media.
According to some reports, Kim and his generals walked out of the Pyongyang International Airport's hangar in front of the missile launcher which looked like a scene out of a movie.
Gotta say, Kim has a flair for drama.